Insurance Loyalty Programs
Recent Capgemini research shows that 70% of insurance customers are at risk of switching providers. Low customer engagement is a key factor because insurers don’t invest enough in maintaining ongoing relationships with their customers.
Entertainment® CMS specializes in delivering low-cost rewards solutions that surprise and delight customers and keep them loyal. Let us show you insurance marketing strategies that offer a low-cost solution and high consumer appeal – money saving offers for your policy holders that help keep them loyal to you.
With our discount promotions network of over 500,000 offers, we can create a turnkey or private-labeled rewards solution for your company with custom segmentation of the offers delivered by print, email, online and mobile.
Local content is our thing – the best offers from the most local merchants. The offers allow your local sales agents to create custom, value-added communications that give policy holders high-value rewards while also demonstrating dedication to the community.
How some of our clients used our offers:
- One of the largest life insurance companies in the U.S. wanted to encourage current property and casualty customers to renew. We developed a “Special Savings” book program targeting customers at risk of cancelling their policies. The savings from Entertainment® on home- and auto-related purchases showed the company’s appreciation.
- One of the largest diversified insurance and financial services organizations in the U.S. wanted to address increasing competition with a targeted policyholder retention and loyalty program. Entertainment® built a monthly newsletter that gave consumers geotargeted discounts along with a personalized thank-you message from the local Sales Agency that included prominent branding.
- A major personal lines property and casualty insurer created a motor club as a retention program for top-tier customers. To increase participation and renewal, they provided branded savings books that rewarded club members with a benefit they valued and helped the company gain additional branding exposure.
We are happy to show you marketing solutions that have been successful with other P&C Insurance companies. Request more information today. 1.800.450.8114
We welcome the opportunity to discuss the needs of your business or organization and how we can help you improve your customer or member engagement. Let’s connect.