Cause Marketing Incentives
Making a Difference while Building Your Brand
Cause marketing works. With Entertainment®, you can use fundraising rewards to engage your customers, increase loyalty, and encourage good will while raising money for a cause that’s important to you.
According to Colloquy Magazine, “consumers are willing to spend more with companies that give back and prove their social responsibility.” In fact, a study by Cone Communications found that “91% of consumers choose a brand that is socially responsible, holding all other factors constant.”
Entertainment® Corporate Marketing Solutions offers custom savings and discount programs that your organization can use for marketing for fundraising or charity events. One of our most popular programs is a customized coupon book that you can give to your customers in exchange for a donation to a certain cause.
How Cause Marketing Worked for Jiffy Lube
We partnered with Jiffy Lube on their MUSCLE UP program that raised more than $2 million for the Muscular Dystrophy Association (MDA). Using our cause marketing strategies, we created a customized promotion that gave customers a private labeled savings book at the point of sale for a $3 donation to the MDA. The coupon book included more than $100 in savings at Jiffy Lube, as well as coupons from other popular national brands, such as the Gap and Famous Footwear.
The benefits? In addition to raising money for the MDA, saving customers on future visits and giving them incentives to return, it resulted in community good will.
Why choose us?
Customers love to save, and Entertainment® knows what customers want. Partner with us and we will help you make the most out of your cause marketing campaign. Our customized programs can incorporate savings on your products or services and discounts at local and national organizations into campaigns that can inspire customer loyalty and improve the perception of your brand.
Call us today to learn how we can develop a cause marketing campaign for you that really makes a difference. 1.800.450.8114
Download a printer friendly version of our Jiffy Lube Spotlight Together we can create a loyalty program with measurable results, strong ROI, and improved member participation.
We welcome the opportunity to discuss the needs of your business or organization and how we can help you improve your customer or member engagement. Let’s connect.