How to effectively use surprise and delight

Standing out requires using the human touches consumers crave. Surprise and delight marketing can be a great way to create bonds that drive desired behavior.

Upgrade your customer engagement with low-cost rewards

Inspiring loyalty doesn’t have to be an expensive process. In fact, if companies focus too heavily on providing customers with high-cost rewards, the ROI of their marketing efforts is likely to suffer.

How to use virtual currency as an acquisition program

It is essential for a business to be constantly thinking of more effective ways to appeal to members of its target audience, as keeping up a healthy flow of new customers supports results at all levels. As new marketing tools emerge and consumers’ needs change, it’s important that companies clue into the options that are most likely to drive desired behavior in the modern customer.