Upgrade your customer engagement with low-cost rewards


Inspiring loyalty doesn’t have to be an expensive process. In fact, if companies focus too heavily on providing customers with high-cost rewards, the ROI of their marketing efforts is likely to suffer.

How to use virtual currency as an acquisition program


It is essential for a business to be constantly thinking of more effective ways to appeal to members of its target audience, as keeping up a healthy flow of new customers supports results at all levels. As new marketing tools emerge and consumers’ needs change, it’s important that companies clue into the options that are most likely to drive desired behavior in the modern customer.

Choosing the right personalized email program for your customers


Today, many consumers’ email inboxes are cluttered with marketing messages. Because email has the potential to boost customer retention and loyalty, marketers must be careful that they are sending out highly targeted and relevant rewards through these channels.