Upgrade your customer engagement with low-cost rewards

6a6ef2547817a4ec_640_expensive

Inspiring loyalty doesn’t have to be an expensive process. In fact, if companies focus too heavily on providing customers with high-cost rewards, the ROI of their marketing efforts is likely to suffer.

How to use virtual currency as an acquisition program

9608461972_55c3181f5f_virtual-currency

It is essential for a business to be constantly thinking of more effective ways to appeal to members of its target audience, as keeping up a healthy flow of new customers supports results at all levels. As new marketing tools emerge and consumers’ needs change, it’s important that companies clue into the options that are most likely to drive desired behavior in the modern customer.

Choosing the right personalized email program for your customers

9162677329_61f9497ed6_email

Today, many consumers’ email inboxes are cluttered with marketing messages. Because email has the potential to boost customer retention and loyalty, marketers must be careful that they are sending out highly targeted and relevant rewards through these channels.