How to use virtual currency as an acquisition program


It is essential for a business to be constantly thinking of more effective ways to appeal to members of its target audience, as keeping up a healthy flow of new customers supports results at all levels. As new marketing tools emerge and consumers’ needs change, it’s important that companies clue into the options that are most likely to drive desired behavior in the modern customer.

Choosing the right personalized email program for your customers


Today, many consumers’ email inboxes are cluttered with marketing messages. Because email has the potential to boost customer retention and loyalty, marketers must be careful that they are sending out highly targeted and relevant rewards through these channels.

Low-cost rewards to improve acquisition ROI


One of the most important challenges that enterprises face in their acquisition marketing efforts is simultaneously keeping opportunity high and customer acquisition costs low.